A gift card is a versatile gift that is growing in popularity year after year. This gift option makes life easier for the giver by eliminating the need to figure out what to give. Gift certificates are beneficial to merchants because they allow them to increase sales. In this article, we’ll tell you how gift cards work and how to start using them.
What is a gift certificate?
A certificate or card is a 100% prepayment that the giver has deposited into the store’s account. The giver can choose any product for the amount specified in the certificate, or buy a more expensive product by paying the difference in price. You can check the gift card balance in a special application or on the store’s website. For example, you can find out the finish line gift card balance and see how much money is left on the account.
How do gift cards work?
Technically, the card is a document confirming that a sum of money has been deposited into the store’s account. The e-card contains a code sent to the recipient by email. The giver chooses the day when the card is received. The giver receives the card by email. In the email, the person receives the card as well as instructions with detailed information on how to use it. An important advantage of electronic card options over traditional cards is the lack of logistics costs.
The study of the gift certificate market shows that more than 30% of customers are planning to give the certificates for the holidays. Among corporate customers the share of those who choose electronic gift cards is over 80%.
Advantages of gift vouchers
- For the giver. Time saving, opportunity to avoid shopping in the run-up to Christmas and other holidays. In addition, the certificate avoids annoying mishaps due to the wrong choice of gifts. The giver can be sure that his gift will not lie idle and will definitely be used. Finally, the certificate can be given to a person, regardless of where they live. This is convenient if the giver has many friends and relatives all over the country.
- For executives. What is the purpose of gift certificates in business? Executives can use gift cards in a loyalty program and reward employees for tasks completed. In addition, cards are a great corporate gift option for employees, customers and company partners. Electronic gift cards will eliminate the hassle of gift wrapping, storage and delivery. All you have to do is upload a database of recipients’ email addresses and choose a time to send them.
- For the recipient. An opportunity to get as a gift something you’ve been dreaming of for a long time or choose something new and unusual from a wide range of options offered by the stores.
At the moment there are so many different gift cards that you can buy and use as a gift. You can check lowe’s gift card balance or the balance of any other card online, it is very convenient. So these types of cards have become very popular in recent years. You can also explore the possibilities of modern stores and find the gift card options that will be the right solution for your situation.